AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Drawing & Coloring Apps in Europe
Discover the latest trends in the Drawing & Coloring app category in Europe for Q4 2023, based on Sensor Tower data. A look at the download and user engagement statistics for the top-performing apps.
As the year 2023 came to a close, the Drawing & Coloring app category in Europe witnessed varying trends in downloads and user engagement. Sensor Tower's data provides us with a glimpse into the performance of the top five apps in this creative niche.
Color by Number：Coloring Games maintained a strong presence with downloads peaking at 175K in the last week of December. Weekly active users showed an upward trend, reaching over 761K in the same period.
Disney Coloring World also experienced a surge in downloads, particularly in early December, hitting a high of 47K. The weekly active users for Disney Coloring World saw a significant spike to 54K in the first week of December but dipped to 41K by the year's end.
Sandbox - Pixel Art Coloring showed consistent revenue throughout the quarter, with a slight increase to 13K USD in the week leading up to Christmas. Downloads for this app reached their zenith in late December at 73K, while weekly active users saw a steady incline, ending the quarter at nearly 1.78M.
Pixel Art － Color by Number dominated the category in terms of downloads, with a remarkable high of 287K in the Christmas week. The weekly active users mirrored this trend, with a closing number of almost 3M at the end of December.
Lastly, Adult Coloring Book - Pigment showed an impressive leap in downloads from 11K to 28K during the holiday season. The weekly active users for Pigment witnessed a substantial rise, finishing off the year at 53K.
For more detailed insights and app-specific data, Sensor Tower remains the go-to resource for app performance analytics.
